A founder-led practice — Manchester & Norfolk
Six D2C brands
at a time.
We work onfor
Two openings this quarter.
How we work
We sell one thing: a senior-led growth engagement for ambitious D2C ecommerce brands. One strategy across four surfaces, run by the people whose names are on the site.
No account managers in the middle. No juniors learning on your spend. Six brands at a time, six months minimum, and a three-month review point where you can walk if it isn't working.
The full engagement model →The four surfaces
One engagement, four surfaces. Not a menu — a strategy applied in full.
SEO
Ecommerce search, treated as a revenue channel.
Technical health, category architecture, and content that maps to actual buying behaviour — not vanity rankings. We report on what reached the till, not what reached page one.
Paid Media
Spend that compounds, creative that doesn't fatigue.
Google, Meta, TikTok. Performance-led with creative testing built into the cadence. We move the budget where it earns, and tell you when to stop.
Optimisation
CRO on the store you already run.
Diagnose what's losing money, prioritise what pays back fastest, test what the diagnostic supports. We don't rebuild Shopify stores — Halfpipe Labs does that. We make the one you have convert better.
Lifecycle
Retention that feels considered, not constant.
Klaviyo and Omnisend. Welcome, browse, cart, post-purchase, win-back. Email and SMS flows that earn the next purchase, not the next unsubscribe.
Who we work with
D2C brands.
£75k–£300k
per month.
Past product-market fit. Usually mission-led — sustainable beauty, food and drink, home, apparel, wellness, pet, baby. Often B Corp or B Corp-curious.
If that's you, the fit conversation tends to be short. If it's not, we'll tell you in the first ten minutes of a call and recommend someone better suited.
Certified partners and platforms we work in daily.
What we don't do
We don't do account management theatre.
There's no account manager between you and the people doing the work. You speak to Andy or Nathan directly. Every week.
We don't do full-service.
We do four surfaces deeply. We refuse the brief if we can't materially move the number you came to us for.
We don't take work we can't be proud of.
No gambling. No debt collection. No right-wing affiliated organisations. No businesses that materially harm communities or the environment. This isn't a marketing position. It's where we draw the line.
Selected work
All case studies →Brookwood doubled their repeat purchase rate in nine months.
A skincare brand with strong first-purchase numbers and a leaky lifecycle. We diagnosed the gap, rebuilt the post-purchase flow, and let the new customer economics run.
- +112% repeat purchase rate
- +38% LTV
Salter & Sons went from ad-dependent to organic-led in twelve months.
A family preserves business doing £140k/month, with 78% of revenue from Meta ads at falling efficiency. We rebuilt the SEO foundation, then redirected the saved ad spend into lifecycle.
- Organic traffic +340%
- Total revenue +22%
Goodleaf went from one good week of press to a credibility flywheel.
PR-led engagement after Goodleaf landed a Guardian piece they couldn't capitalise on. We built the landing infrastructure, then ran a six-month founder profile programme.
- 14 press features in six months
- Organic brand search +480%
The founders
Andy Lochtie
Founder · Stockport
"Most agencies sell process. We sell judgement. The difference is whether you end up with a thicker deck or a sharper business."
Nathan Pearson
Director · Norfolk
"I've sat through hundreds of marketing reports that don't say what worked. We write reports that name the decision, the cost, and the outcome. If we can't, we shouldn't be billing you."
Ann Lowe
PR Associate
Ann handles press and founder profile for Lumos engagements where credibility and reach compound the rest of the work. Twenty years in B2C PR. Brought into engagements selectively.
Ready
to talk?
A 30-minute fit call. We'll tell you within the first ten minutes whether we're the right team.