Selected work.
Five engagements. Different surfaces, different starting points — same commercial rigour.
Sustainable beauty
Brookwood doubled their repeat purchase rate in nine months.
- +112% repeat purchase rate
- +38% LTV
LifecycleOptimisation
Read more → Food and drink (preserves and pickles)
Salter & Sons went from ad-dependent to organic-led in twelve months.
- Organic traffic +340%
- Organic revenue from 8% to 31% of total
SEOPaidLifecycle
Read more → Pet nutrition (D2C, ethical sourcing)
Goodleaf went from one good week of press to a credibility flywheel.
- 14 press features in six months
- Organic brand search +480%
PR & founder profileOptimisationLifecycle
Read more → Ethical apparel
Verita cut customer acquisition cost by 41% by fixing creative testing, not channel mix.
- Customer acquisition cost -41%
- Blended ROAS from 2.4× to 4.1×
PaidOptimisation
Read more → Wellness (functional supplements)
Brackenfell rebuilt their replenishment programme and added £43k/month in recurring revenue.
- Repeat purchase rate within 30 days +84%
- Subscription adoption 18% of first-time buyers
LifecycleOptimisation
Read more →