Insights.
Practical editorial content for D2C operators. Not thought leadership. Not filler.
What's a good Shopify conversion rate? Benchmarks for D2C brands in 2026.
For a UK D2C brand on Shopify with clean traffic, expect between 1.6% and 3.2%. Here's what actually moves the number.
Why your Klaviyo open rates are dropping (and what to do about it).
Your open rates aren't dropping because your subject lines got worse. Here's what's actually happening and what to measure instead.
When should a £100k/month D2C brand hire an agency vs a freelancer?
We say no to about 60% of brands that ask to work with us. More often than not, they don't need an agency — they need a freelancer. Here's the honest version.
The 10 most interesting UK D2C marketing agencies in 2026.
A useful list, written by someone who actually runs an agency and has worked alongside most of these. None of these recommendations are paid.
UK D2C ecommerce benchmarks 2026.
Data drawn from anonymised Lumos client engagements and a survey of 142 UK D2C brands. Median conversion rate 2.1%. Median LTV 1.8×.