One engagement.
Four surfaces.
Senior-led by the people whose names are on the site. Not a service menu — a single strategy applied in full.
The engagement in one paragraph
We sell one thing: direct access to founders applied across the four surfaces that move D2C ecommerce growth. SEO, paid media, optimisation, and lifecycle. One strategy, not four parallel workstreams. Six brands at a time. Six-month minimum, three-month review point.
Andy Lochtie and Nathan Pearson are on every engagement. Named associates — Ann (PR), Wayne (Creative) — come in where they serve the commercial outcome. No account managers, no junior rotas, no incentive to sell you services you don't need.
What you get
Direct founder access
Andy or Nathan on every call. Not an account manager.
Named associates
Ann for PR, Wayne for Creative — named, accountable, selective.
One quarterly strategy
Not four siloed workstreams. One plan, four instruments.
Capped roster
Six brands. You get the attention that implies.
Six-month minimum
With a three-month review where either side can walk.
Defined outcomes
Agreed at the start. Measured throughout. Named in reports.
The cadence
Diagnostic across all surfaces. We map what's working, what's leaking money, and what pays back fastest. By day 30 you have a quarterly plan and the first set of measurable commitments.
A structured review of the plan. What moved, what didn't, what changes in the next quarter. Not a status deck — a decision session.
The formal breakpoint. Either side can walk. In practice, most don't — but the option keeps both sides honest.
Named what we did, what it cost in time, what changed in revenue. If the answer to the last is "not much," we say so.
The three capabilities
Alongside the four surfaces, three capabilities sit inside the engagement. They're not separate services — they're part of how the work gets done.
Strategy
Applied across every surface. Not sold as a standalone line.
Copywriting
Every piece of SEO content, ad creative, email flow, and PR placement is written to a high standard. It's an implicit promise, not a service line.
PR & founder profile
Press features, podcast bookings, brand storytelling. Included where credibility and reach compound the other surfaces. Ann is the named PR Associate.
Halfpipe Labs
For full Shopify rebuilds, we work alongside Halfpipe Labs. Same operational team, different commercial entity, separately invoiced. We don't earn anything from referring the build — they're our trusted build partner because we trust them, not because of margin.