About Lumos
Lumos was built by two founders with different instincts and the same intolerance for vague work.
Andy started Lumos in 2020, freelancing out of Stockport. By 2021 the first hire joined. In 2024, Nathan came in as a Director from Norfolk, and the practice took its current shape — two senior operators, a small bench of named associates, six clients at a time.
We're a practice, not an agency. The work is done by the people whose names are on this site. There are no account managers, no junior rotas, no incentive to sell you services you don't need.
We've worked with D2C brands across beauty, food, wellness, apparel, pet, and home. We've turned down work in gambling, debt collection, and politically aligned organisations. We were quoted in BBC News in 2025 on how brands get noticed by AI search engines, and Andy returned to the University of Salford in 2026 to speak at their Creative Careers & Freelancing event.
We work from two places. Andy from Stockport. Nathan from Fakenham, Norfolk. Different ends of the country, same view of the work.
The founders
Andy Lochtie
Founder · Stockport
Andy started in agency-side SEO in 2012, moved through three agencies and one in-house head of growth role, then left to set up Lumos in 2020. He tends to start with the market — what's the demand actually looking like before we touch tactics. Returned to the University of Salford in 2026 to speak at their Creative Careers & Freelancing event for alumni.
"Most agencies sell process. We sell judgement. The difference is whether you end up with a thicker deck or a sharper business."
Nathan Pearson
Director · Norfolk
Nathan came up through performance media and analytics at three D2C-side companies before joining Lumos. He tends to start at the customer journey — what's actually happening when someone tries to buy. Holds a CIM qualification, which means very little in practice but matters to some procurement teams.
"I've sat through hundreds of marketing reports that don't say what worked. We write reports that name the decision, the cost, and the outcome."
They argue early so the brief doesn't have to.
Named associates
Associates are named, accountable, and selective. They're part of the team — not whitelabelled juniors, not anonymous contractors.
Ann Lowe
PR Associate
Ann handles press and founder profile for Lumos engagements where credibility and reach compound the rest of the work. Twenty years in B2C PR. Brought into engagements selectively.
Andy Lochtie and Nathan Pearson were quoted in BBC News on how brands get noticed by AI search.