Optimisation, inside a Lumos engagement
CRO on the store you already run.
Most CRO work has the same shape: a redesign, an A/B test programme, and a quarterly report. The redesign loses some conversion, the A/B tests don't reach significance, and the report explains why neither of those things were really our fault.
We work differently. CRO inside a Lumos engagement starts with a diagnostic — where are visitors dropping out, what are they trying to do that the store is making hard, what's the revenue impact of each leak. Then we prioritise the fixes that pay back fastest. Most of them don't need a test programme; they need a designer and a developer.
What's inside
- Diagnostic: heatmap analysis, session recordings, funnel breakdown, friction mapping
- Prioritisation: revenue impact × implementation cost × confidence
- Implementation: design, development, deployment of priority fixes
- Test programme: only where the change is genuinely contested and the volume supports it
- Reporting: tied to conversion rate, AOV, and absolute revenue per visitor
What we don't do: rebuild Shopify stores. If your store is fundamentally broken, you don't need optimisation — you need a rebuild. We send that work to Halfpipe Labs.
Reporting
Monthly. What was diagnosed, what was changed, what changed in the numbers.